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Here's How We Rock

The Health First Journey:
From Brokers to General Agency

Our story begins in 2013, amidst the implementation of the Affordable Care Act, with our founders Brandon Combs and Daniel Rich. As brokers, they loved helping individuals and families find affordable health insurance but soon reached the limit of clients they could help. With a strong desire to do more, they made a difficult and pivotal decision to increase their impact by forming a general agency. Health First expanded quickly with new brokers and into new markets, new lines, and new states.

Today, Health First stands as a premier, value-driven general agency, supporting hundreds of brokers representing tens of thousands of individuals and families. We provide brokers with extensive resources from our streamlined contracting processes to our transparent commission management and everything in between. We provide carriers with ethical, educated, and empowered brokers along with our support, insight, and feedback. Brokers and carriers alike value our integrity and partnership.

Looking forward to the future, Health First is excited to continue our journey of innovation and growth. Our vision extends far beyond current boundaries, as we aspire to partner with every carrier and broker that can benefit from our unique abilities and services. With limitless potential and our high standard of excellence, wherever we go, we remain dedicated to helping as many individuals and families as possible.

Meet The Team

Group photo of the team
Photo of Brandon Combs, President of Health First Insurance
Brandon Combs
President

Brandon Combs is the President at Health First, boasting a rich background that includes eight years of service as an infantry medic in the Army, with deployments to Iraq. Transitioning into healthcare, he made significant contributions to institutions like the VA and Primary Children's hospitals. In 2012, inspired by the ACA, he found his calling in health insurance. His mission is to create enduring value for independent agents and agencies, catalyzing positive change in the healthcare landscape and beyond.

Brandon treasures moments with his family of seven and is an avid sports enthusiast.
Photo of Dan Rich, Chief Operating Officer of Health First Insurance
Dan Rich
Chief Operating Officer

Dan is a "Virginia boy" who finds joy in the simple pleasures of life—cherishing his role as a devoted husband and father to three wonderful children. With a penchant for fast cars, loud music, and beautiful beaches, Dan finds solace in these moments of relaxation amidst his unwavering dedication to building Health First. His passion lies in the realm of data and his favorite hobby is spreadsheets. Through analytics, he paints pictures and tells stories that reveal insights and inspire action. He believes integrity and perseverance are the keys to success and that everyone should strive to make a difference in the world. Despite his socially awkward and introverted nature, Dan relishes the opportunity to leverage his unique skills to streamline processes and unearth innovative solutions. His mission? To make a tangible difference in the lives of others and contribute to a brighter future.

Loves fast cars, loud music, beautiful beaches, and family.
Photo of David Rich, Broker Relations at Health First Insurance
David Rich
Director of ACA

David is Health First's Director of ACA and has been in the industry since the launch of the Affordable Care Act. His day to day involves overseeing all facets of business related to the UNDER 65 market such as Sales, Compliance, Education, Marketing, Enrollment, and Support. Professionally he is passionate about being a resource for brokers that want to grow! He comes to us from the small civil war town of Fredericksburg, Virginia, which he considers with all his heart to be home! However Utah has won a spot in his heart in its own right! He is personally passionate about Mental Health and Personal Progress!

Loves Off-Roading in his Hydro Blue Jeep 4xE on his way to sit by a fire and listen to Core* music whilst sipping on High West's Rendezvous Rye!
Photo of Chris Harrison, Director of Medicare at Health First Insurance
Chris Harrison
Director of Medicare

Chris has been in the health and Medicare industry for 10 years, helping thousands of clients and providing support for agents to grow their book of business and retain it. Chris enjoys navigating the complex world of Medicare and deeply understanding it so that he may better assist agents in helping their clients. Chris has lived in Utah for 16 years. He

Enjoys the outdoor entertainment that Utah provides for him and his family.
Photo of Mario Flota, Web Developer at Health First Insurance
Mario Flota
Web Developer

Mario, a Computer Systems Engineer with 15+ years of tech industry experience, boasts expertise in Python, HTML/CSS, PHP, JavaScript, and Vue.js. Fluent in English and Spanish, his bilingual proficiency enhances effective communication. Passionate about technology, he stays abreast of industry trends for innovative solutions. With a strong community sense, he values relationships and seeks to make a positive impact. Mario embodies technical prowess, genuine care for people, and is an invaluable asset to any project and team.

Enjoys soccer, music, videogames, movies, and sneakers.
Photo of Atley Peart, Administrative Assistant at Health First Insurance
Atley Peart
Administrative Assistant

Atley graduated with Honors from Salt Lake Community College in 2023, earning an Associate of Science degree. With over six years of customer service experience, she is passionate about helping others succeed. Atley manages all carrier contracting for our agents and ensures that our databases are up to date. Additionally, she supports our Broker Greenline, organizes office operations, and manages our social media accounts.

In her free time, she enjoys attending live concerts, watching true crime documentaries and camping during the summertime.
Photo of Isaac Ingles, Web Development Team Lead at Health First Insurance
Isaac Ingles
Web Development Team Lead

Isaac is a seasoned web developer with nearly two decades of experience in the technology sector. He boasts a diverse portfolio, having developed everything from websites for small businesses to complex, large-scale applications. His multidisciplinary background includes roles in mental health support, marketing, and security. Isaac also served for six years in the U.S. Army Reserve, enhancing his leadership and organizational skills. He holds a B.S. in Web and App Development from Utah Valley University and an A.A.S. in Digital Communication Technology.

Enjoys comic books, science fiction and fantasy stories, psychology, philosophy, history, video games, and drawing.
Photo of Ashley Heller, Broker Relations
Ashley Heller
Broker Relations

Ashley is a Ph.D. Candidate in Health Science and works with Idaho brokers to nurture collaborative relationships and offer expedient resources to aid clients and customers. She is committed to offering innovative solutions and boundless support to foster optimal client experiences. Outside of work Ashley is a coach and exercise physiologist in academia and spends a great deal of her time running outdoors with her dog Jexy and listens to a copious number of books.

Enjoys dark chocolate, nature and any and all animals.
Photo of Trissa Rodriguez, Broker Relations
Trissa Rodriguez
Broker Relations

Trissa is a dedicated professional with a diverse background, brings a wealth of leadership experience to Health First. Having served honorably in the Army, Trissa forged lasting connections, including meeting her husband. Her military service instilled in her the values of discipline, teamwork, and integrity, qualities that have shaped her approach to leadership. Transitioning from the military, Trissa embarked on a successful career in property management, spanning close to a decade. As a Regional Director overseeing 20+ assets across Texas, Washington, and Idaho, she navigated complex challenges with poise and expertise. Leading multiple personnel and property managers, she excelled in fostering cohesive teams and driving operational excellence. Outside of her professional life, Trissa is a devoted wife, proud mother of 4 and 3 pups. Trissa brings her proven leadership and management skills to Health First, where she is committed to delivering exceptional results and providing invaluable support to brokers and colleagues alike.

Enjoys exploring breweries and distilleries throughout Austin, reading, off-roading, spending time with family, and has a penchant for tasting a variety of whiskeys.
Photo of Lindy Lewis, Broker Relations
Lindy Lewis
Broker Relations

Lindy is a passionate individual who loves learning and exploring new things. She has extensive background experience with customer service, account management, bookkeeping, and administration. She has taken an interest in broker relations at Health First and helping assist clients with the Affordable Care Act. She efficiently handles routine and complex issues, resolves concerns, and promotes products and services. She believes in the power of positivity and strives to make a positive impact in the world, personally and professionally. Lindy is from Utah, married, and a mother to four children.

Enjoys all sports and is a former collegiate athlete. Loves anything outdoors, especially the beach and mountains. She is always up for traveling and visiting friends and family. Enjoys lake days, playing games, watching movies with her family, and spending time together.

Carriers we work with

Cigna Logo
Regence Logo
Select Health Logo
U of U Health Plans Logo
Molina Logo
Aetna Logo
Imperial Healthcare Logo

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