Built for Brokers by Brokers

A General Agency that actually supports you

Health First is a value-driven General Agency providing independent brokers with technology, education, and real human support — so you can sell smarter, stay compliant, and grow confidently.

Everything You Need to Succeed as a Broker

We don’t just contract brokers, we partner with them. Health First helps brokers navigate a complex insurance landscape with confidence.

Education That Actually Helps

From Open Enrollment Education Days to live webinars, 1-on-1 sessions, and real-time Q&A during OEP, we help brokers stay compliant and confident year-round.

A Business Model Built for Independent Brokers

Health First is committed to protecting what matters most to you — your independence, your clients, and your book of business.

Non-captive by design

Maintain your independence as a broker, with complete ownership of your clients and book of business.

No production requirements

You’ll have no minimums, quotas, or volume thresholds. Grow your business at your pace.

100% commissions and bonuses paid

Get paid what you’ve earned. We ensure full commissions and bonuses are paid accurately and on time, nothing held back.

Support without strings

We exist to support your success. Our role is to empower you without ever compromising your autonomy.

When independent brokers are supported, everyone wins, especially the client.

One Placemat. One Unified Carrier Resource.

A quick-reference guide brokers rely on during enrollment, plan comparisons, and client conversations.

  • Designed to simplify complex plan details
  • Updated for the current plan year
  • Curated by our team in collaboration with trusted carriers

Partnering with Carriers

Health First partners with carriers to support ethical distribution, educated brokers, and better outcomes for consumers. As a value-driven General Agency, we provide carrier support, insight, and feedback while equipping brokers with the tools, education, and compliance-minded guidance needed to represent plans accurately and responsibly.

Carriers We Work With

  • Select Health
  • University of Utah Health Plans
  • Regence
  • Molina Healthcare
  • Cigna
  • Imperial Health
  • Start
  • Allstate Health Solutions
  • Nationwide
  • Aetna
  • Humana
  • United Healthcare
  • Wellcare
  • Banner Life
  • Lincoln Financial
  • Pacific Life
  • Protective
  • VSP
  • EMI Health
  • Best One Dental
  • Beam Dental

Carrier-focused resources are coming soon! Contact Health First for more information.

Stay in “The Loop” With Our Monthly Newsletter

Tune in for industry updates, compliance reminders, product changes, live training events, and broker insights delivered monthly.

Ready to Rock With Us?

Whether you’re an experienced broker or just getting started, Health First is here to support your growth.